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(If you do decide to go with the email route, check out Mailchimp, which offers a powerful free plan plus WooCommerce integration.) But it does take some time to set up and requires email autoresponder software. Personally, I’m a fan of the second option – it’s more personal, and it lets you use the preset purchase as a jumping off point for further emails. Send the presets in an automated email triggered by the checkout process.

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Include a download link right after checkout.

You have two basic options for delivering presets: You must deliver your presets both promptly and exactly as promised – otherwise, you’ll end up with refunds and frustrated customers all around. With any luck, you’ll soon have a customer or two hit the “Buy” button. Step 6: When a Preset Pack Sells, Send It to the Customer! Other marketing options include Facebook, Twitter, Tumblr, a blog, and an email list (and I discuss the latter two options in detail below). Photographers love advertising presets on Instagram, and you can do this, too – simply put a link to your presets in your Instagram bio, then mention them on each new post (you might even include a few before/after posts, so your followers see what the presets can do. You’ll also need to give your presets a price (if you’re struggling, see the tip section below, where I tackle preset pricing in depth).įinally, leverage all your social media and contact channels to generate preset interest. Put your preset pack up on your website, and make sure to add a catchy title, a description, and some examples of the presets in action. Shopify Review: Selling Your Photography Work Online 10 Best Photo Portfolio Websites Yes, they’re an easy way to get started, and they can be great for beginners, but carefully weigh the pros and cons before going this route.) (You also have the option to create an online store using a website package like Squarespace or Shopify, though these tend to be less flexible and potentially limiting if you decide to expand to other projects later on. To take credit cards and/or PayPal, you’ll need to add a WooCommerce plugin, but it’s free and easy to install. If you don’t yet have a website, you can get started with WordPress for cheap. That way, you don’t lose a cut of the preset revenue to the marketplace, and/or you don’t pay to list your presets in the first place. Now it’s time for the marketing work to begin! You can sell your presets in a few different places – such as online stores like Etsy – but I highly recommend you use a website of your own. This will be the true “Preset Pack” you send upon purchase. Your computer will produce a folder, so go ahead and give it a descriptive label that your customers will understand (e.g.

On a Mac, you’ll right-click and select Compress (folder X), where “folder X” is replaced by the name of your folder. Then click on each image, select the + icon, and choose Create Preset:

Make sure all your preset-creation images (edited in the previous step) are in a Lightroom Collection together. Once you’re finished editing, you should have at least 10 edits you like (and I’d recommend going for 20 or 25, if possible).

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Does anything stand out to you? Are there any themes you could expand into a full preset pack? Try to channel that magic into your own editing.Īnother option is to look back through previous edits you’ve done. If you’re struggling to come up with a preset theme, you can always skim through photography you like.

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It’s completely okay to experiment, and the goal here is not to produce a series of identical edits – instead, it’s to produce a series of cohesive edits, edits that all fit around a theme. Then proceed through the shots, attempting to achieve that dramatic, moody look by dropping exposure, crushing the blacks, adding vignettes, and so on.

Carefully approach a series of photos with that theme in mind.įor instance, if you want to create dark and moody presets, you might open a set of 10 to 40 images. Instead, before touching a Lightroom slider, try to identify the feeling or mood that you’d like to offer with your preset pack. Preset creation always begins with Lightroom editing after all, you can’t create presets if you don’t have any edits worth selling.īut don’t just pull up a batch of photos and start editing at random. Here’s the exact step-by-step process you need to get a preset business up and running: Step 1: Edit a Series of Photos in Lightroom If you’re willing to put in the work, you can come away with some great results.

Adobe lightroom preset converter photoshop panel how to#

How to Sell Lightroom Presets: Step-By-Step GuideĬreating and selling presets in Lightroom can be a somewhat involved process, but it’s probably easier than you think. Commissions do not affect our evaluations. When you buy through links on our site, we may earn a commission at no cost to you.